In recent years, with the change of people's consumption and health concept, sugar free drinks have become popular in consumers. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young people keeping good health in a punk way set off a wave of tea craze, and here comes out the "tea-like youth". Emerging as time requires, sugar free tea space becomes a Blue Sea market with huge potential. To deliver on the demand of consumers, Nongfu Spring unveils two new flavors to its Oriental leaf range ten years after the tea product debuted in 2011. As a leading brand in China's sugar free ready-to-drink tea category, the new launches of Oriental Leaf attract wide attention from the beverage industry and beyond.
Earlier this year, the two innovative products of Oriental Leaf, citrus reticulata Pu'er tea flavor and brown rice tea flavor, officially came into the market. According to the official announcement of Nongfu Spring, Oriental Leaf citrus reticulata Pu'er tea flavor is made with high-quality Pu'er tea fermented from the sun-dried green tea of Yunnan big leaf species, and combined with Xinhui Citrus Peel from Guangdong province of China. The original tea is extracted with Nongfu Spring natural water, which restores the freshly brewed flavor to the greatest extent and offers a superior product case for the sugar free tea market. Besides, as Pu'er helps to clean up oil on the body, it’s a good choice for those who want something refreshing after a greasy meal and dieters to lose weight.
The brown rice tea flavor also has its unique features, which takes Nongfu Spring northeast fragrant rice as raw material and is matched Japanese steamed green tea. Aromas of fried rice and steamed sea sedge form a blend to reduce the bitter and astringent taste of tea, making the tea soup fresh and thick, a sweet sensation long after and no harm to the stomach. With an unique Chinese flavor and a fusion of Chinese tea culture and food culture, this tea drink stands as a perfect choice for consumers who pursue a healthier life.
Actually, Nongfu Spring launched Oriental Leaf, the first Chinese sugar free tea product as far back as 2011, which attracted great attention as soon as it came into on the market. It’s truly a product with advanced consciousness at that time for the several zeros on its nutrition label. As a forerunner in sugar free tea drinking category, Oriental Leaf paid a lot for challenging the norm and became a target for nitzens to criticize from its taste to price. In 2016, Oriental Leaf ranked among the "top 5 most revolting drinks in China" that was widely spread on the web, and became "popular" in an unexpected way.
Good products can stand the test of time. Oriental Leaf has stood its ground for ten years but consumers have changed their concept. An increasing number of consumers, especially those who
call themselves "tea-like youth", have joined the Oriental Leaf camp. According to AC Nielsen's data, Oriental Leaf takes a chunky share of the market and has ranked as the top one sugar free tea brand for many consecutive years. It plays a part in influencing and driving the rapid growth of the whole sugar free tea market.
The new launches of Oriental Leaf have attracted a large number of end consumers and drove more consumers to buy sugar free tea drinks. The success behind is not only the sales volume of Oriental Leaf , but its research on sugar free tea products and commitment to every detail, which makes the product a model of the industry. Oriental Leaf has become a well-deserved synonym for the development of the category while striving to perfect itself.